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Within your marketing strategy do you concentrate on the traditional marketing methods like advertising in magazines, or on other high ranking websites etc? Have you considered, or do you invest in other areas that are more cost effective and bring a better return? Are you or your business missing out on valuable areas that could mean the difference between success and failure? Let me outline some cost effective and efficient strategies that may help you to achieve your aim of increased leads without paying for expensive advertising in magazines. In fact some of the methods described here can be carried out by you or your company / employees! Advertising in magazines and yellow directories costs your company a small fortune. There are other less expensive options that should be considered, that can gain you as much if not more custom.
Firstly I would like to explain how a fax marketing campaign can gain you more custom than an expensive advert in a monthly magazine Secondly, how to get your small business to the top 10 in a
Most companies hate receiving unsolicited faxes – fact. It is annoying on a regular basis; the sender is using up all of your paper and line time! Scoundrels!! I must agree that I too hate these fax marketing techniques and get pretty upset every time the machine indicates another, more annoying than junk emails!
However, occasionally one prints’ that advertise a service that I am interested in, this fax is often filed away for future correspondence as the said companies’ services are interesting to my business. Most of the faxes I receive are irrelevant to my marketing strategy; however there are some that I do contact. These are normally those faxes sent from reputable marketing companies, occasionally I do ring and adopt the advertised services; the remainder go in file 13 (also known as the bin).
Let’s analyse that? On average it costs several hundred pounds to employ a professional fax marketing company to send out 20,000 – 30,000 faxes. If you’re chosen fax marketing company is targeting the right business audience (as a reliable company should do with its extensive database) you are sending faxes to people/companies that are more likely to adopt your services.
Stats suggest that when you target the right audience you will have a lead rate of 1 in 100; on average 1 company/person will contact you in 100 faxes sent. This equates to possible sales of your service to 200 new customers if 20,000 faxes were sent! For example your company offers ‘web design’ and the average price for your service is £1000 (average for 20 page static site) then you have a potential 200 new business leads equating to £200,000! It is cost effective and efficient marketing that often brings more custom than advertising in traditional media.
Although you will receive leads the downside is that a certain percentage of those receiving your fax may complain and a very small percentage will contact you and request that they receive no more or words to that effect!
There are many fax marketing companies on the Internet, only a few I would trust, one of which is
Overall fax marketing is an extremely cost effective and an efficient means of delivering your services to a niche target audience.
Firstly I would like to explain how a fax marketing campaign can gain you more custom than an expensive advert in a monthly magazine Secondly, how to get your small business to the top 10 in a
Most companies hate receiving unsolicited faxes – fact. It is annoying on a regular basis; the sender is using up all of your paper and line time! Scoundrels!! I must agree that I too hate these fax marketing techniques and get pretty upset every time the machine indicates another, more annoying than junk emails!
However, occasionally one prints’ that advertise a service that I am interested in, this fax is often filed away for future correspondence as the said companies’ services are interesting to my business. Most of the faxes I receive are irrelevant to my marketing strategy; however there are some that I do contact. These are normally those faxes sent from reputable marketing companies, occasionally I do ring and adopt the advertised services; the remainder go in file 13 (also known as the bin).
Let’s analyse that? On average it costs several hundred pounds to employ a professional fax marketing company to send out 20,000 – 30,000 faxes. If you’re chosen fax marketing company is targeting the right business audience (as a reliable company should do with its extensive database) you are sending faxes to people/companies that are more likely to adopt your services.
Stats suggest that when you target the right audience you will have a lead rate of 1 in 100; on average 1 company/person will contact you in 100 faxes sent. This equates to possible sales of your service to 200 new customers if 20,000 faxes were sent! For example your company offers ‘web design’ and the average price for your service is £1000 (average for 20 page static site) then you have a potential 200 new business leads equating to £200,000! It is cost effective and efficient marketing that often brings more custom than advertising in traditional media.
Although you will receive leads the downside is that a certain percentage of those receiving your fax may complain and a very small percentage will contact you and request that they receive no more or words to that effect!
There are many fax marketing companies on the Internet, only a few I would trust, one of which is
Overall fax marketing is an extremely cost effective and an efficient means of delivering your services to a niche target audience.
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menu covers, menu holders, placemats, blackboards, menu stands, folders
The author is a keen carp fishing enthusiast who enjoys all things about carp baits including the design of many different carp fishing boilies such as layers, layered boilies, krill and Robin Red.
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